Nurul Izzah Catering Sdn. Bhd. (NIC)is a family-owned company with the main business activity of providing catering services. Established in 2003 in Selangor, Malaysia, NIC caters to varieties of events including public and private functions as well as corporate events. NIC’s competitive advantage is its niche in Malay weddings; taking into deliberation the country’s Malay population which makes up 50.4% of the total estimated 28 million population (2012).
Situated at Kg. Tengah, Puchong neighbouring One City, USJ 23 and Putra Heights, Subang Jaya, Selangor, NIC boasts of its central operating space which comprises the office building, the central kitchen, the warehouse and the staff hostel. It also provides a venue for outdoor events, complete with beautiful landscape and canopy. This is the strategic way for NIC whereby it offers one-stop integrated services providing more than the typical catering service, but to also include the venue in their wedding packages for the benefits of their customers.
What makes NIC stand out in this industry and the leader in its class is the prime concern in achieving customers’ satisfaction. NIC takes great pride in giving the best of its services and equates each as a joyful experience for them to learn and try to fulfill customers’ needs.
NIC has become the preferred choice of caterer among the market. A testament to this is the growing number of functions NIC caters and its sales keeps increasing year after year, while other players attempt to replicate NIC business strategy with its catering packages and prices. NIC has become a household name when it comes to catering, delivering quality and efficient services at competitive prices.